The hardest thing about copywriting is not knowing HOW to write. It is knowing WHAT to write. Your challenge as a copywriter is not your ability to write compelling copy. It is your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.

Questions like:

• What you are selling
• Where you are selling
• Who you are selling to?
• Why they should buy
• Who your competition is?
• The most important thing to say in your copy
• And what you want prospects to do after reading your copy.

In this course, you would learn how to use the written word to persuade people to act the way you want them to. You would learn how to write words that grabs attention and holds attention right up to the call to action and all these through persuasion. You would learn the building blocks of all effective copywriting, including how to write headlines, opening lines, subheads, body copy, transition sentences, captions and calls to action. You would learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy from you, download your app, join your movement or whatever it is you want them to do.

You would also learn how to write any copywriting gig from anywhere on earth ranging from Facebook Ads to email sequences, whole website copy to landing pages, business copy to white papers, from Google ads to ecommerce pages, from SEO to billboards. You learn how to write short copy and you learn how to write long copy. You would learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.

As a copywriter, your job is not to be clever, or witty, or to win awards; you are basically a salesperson behind a keyboard, your job is to persuade people to buy products and services.

In a nutshell, at the end of the class, you would understand how to write copy that generates the results you seek.