Sowers University

Categories People, Psychology

Copywriting PRO 5: 10 Common Copywriting Mistakes You Should Never Make

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.

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Students:0
Last Updated:September 7, 2023

Who this course is for:

  • Freelancers who want to upgrade their skills
  • Business owners who want more leads and more sales
  • Marketers who want to grow their income and career
  • Busy people who want to learn copywriting quickly and effectively
  • Anyone who wants to understand the psychology of sales
  • Writers who want to become copywriters

Requirements

  • You are fluent in written English
  • You have a desire to write persuasive copy for a living
  • You have the hunger to earn top dollar for your expertise

Description

NOTE: THIS IS AN EXTENSION COURSE FOR COPYWRTING PRO

 

The hardest thing about copywriting is not knowing HOW to write. It is knowing WHAT to write. Your challenge as a copywriter is not your ability to write compelling copy. It is your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.

Questions like:

  • What you are selling
  • Where you are selling
  • Who you are selling to?
  • Why they should buy
  • Who your competition is?
  • The most important thing to say in your copy
  • And what you want prospects to do after reading your copy.

In this course, you would learn how to use the written word to persuade people to act the way you want them to. You would learn how to write words that grabs attention and holds attention right up to the call to action and all these through persuasion. You would learn the building blocks of all effective copywriting, including how to write headlines, opening lines, subheads, body copy, transition sentences, captions and calls to action. You would learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy from you, download your app, join your movement or whatever it is you want them to do.

You would also learn how to write any copywriting gig from anywhere on earth ranging from Facebook Ads to email sequences, whole website copy to landing pages, business copy to white papers, from Google ads to ecommerce pages, from SEO to billboards. You learn how to write short copy and you learn how to write long copy. You would learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.

As a copywriter, your job is not to be clever, or witty, or to win awards; you are basically a salesperson behind a keyboard, your job is to persuade people to buy products and services.

In a nutshell, at the end of the class, you would understand how to write copy that generates the results you seek.

What you'll learn

  • How to sell more products and services (just by being helpful!)
  • How to compel your readers using timeless sales psychology
  • The sales psychology you NEED to grow a profitable business
  • Learn the secrets to writing Irresistible headlines that demand people’s attention
  • Learn how to write better social media posts that generate more engagement and followers
  • Learn how to write today’s top copywriting assignments, everything from white papers to landing pages, Google ads to ecommerce pages, billboards to email.
  • Learn the building blocks of all effective copy, including how to write headlines, opening lines, subheads, body copy, transition sentences, CTAs.
  • Learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.
  • Hundreds of examples from the real world of copywriting—both offline and online—teach you the art of writing copy that sells.
  • Learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy.
  • Learn how to write copy that grabs attention and holds attention right up to the call to action.
  • Lean the art and science of writing copy that persuades people to act.
  • For copywriters and aspiring copywriters who want to write copy that generates results, who want to make themselves as valuable as possible to clients.
  • If you need to write persuasive copy for a living, and if you want to earn top dollar for your expertise, take this masterclass now.

Course Curriculum

Introduction

  • Course Preview
    00:00

Mistake 1: Beating around the bush

Mistake 2: No single-minded proposition

Mistake 3: No logical flow

Mistake 4: Redundancies

Mistake 5: Generalities

Mistake 6: Features only

Mistake 7: Navel gazing

Mistake 8: Claims without proof

Mistake 9: No offer

Mistake 10: No call to action

Summary

QUIZ

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Original price was: ₦29,999.00.Current price is: ₦12,497.00.
12,497.00 29,999.00

Course Materials:

  • 3 hours on-demand video
  • Articles
  • Downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

Share This Course

Categories People, Psychology
Copywriting PRO 5: 10 Common Copywriting Mistakes You Should Never Make

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.

Original price was: ₦29,999.00.Current price is: ₦12,497.00.
12,497.00 29,999.00

Course Materials:

  • 3 hours on-demand video
  • Articles
  • Downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

Share This Course

Who this course is for:

  • Freelancers who want to upgrade their skills
  • Business owners who want more leads and more sales
  • Marketers who want to grow their income and career
  • Busy people who want to learn copywriting quickly and effectively
  • Anyone who wants to understand the psychology of sales
  • Writers who want to become copywriters

Requirements

  • You are fluent in written English
  • You have a desire to write persuasive copy for a living
  • You have the hunger to earn top dollar for your expertise

Description

NOTE: THIS IS AN EXTENSION COURSE FOR COPYWRTING PRO

 

The hardest thing about copywriting is not knowing HOW to write. It is knowing WHAT to write. Your challenge as a copywriter is not your ability to write compelling copy. It is your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.

Questions like:

  • What you are selling
  • Where you are selling
  • Who you are selling to?
  • Why they should buy
  • Who your competition is?
  • The most important thing to say in your copy
  • And what you want prospects to do after reading your copy.

In this course, you would learn how to use the written word to persuade people to act the way you want them to. You would learn how to write words that grabs attention and holds attention right up to the call to action and all these through persuasion. You would learn the building blocks of all effective copywriting, including how to write headlines, opening lines, subheads, body copy, transition sentences, captions and calls to action. You would learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy from you, download your app, join your movement or whatever it is you want them to do.

You would also learn how to write any copywriting gig from anywhere on earth ranging from Facebook Ads to email sequences, whole website copy to landing pages, business copy to white papers, from Google ads to ecommerce pages, from SEO to billboards. You learn how to write short copy and you learn how to write long copy. You would learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.

As a copywriter, your job is not to be clever, or witty, or to win awards; you are basically a salesperson behind a keyboard, your job is to persuade people to buy products and services.

In a nutshell, at the end of the class, you would understand how to write copy that generates the results you seek.

What you'll learn

  • How to sell more products and services (just by being helpful!)
  • How to compel your readers using timeless sales psychology
  • The sales psychology you NEED to grow a profitable business
  • Learn the secrets to writing Irresistible headlines that demand people’s attention
  • Learn how to write better social media posts that generate more engagement and followers
  • Learn how to write today’s top copywriting assignments, everything from white papers to landing pages, Google ads to ecommerce pages, billboards to email.
  • Learn the building blocks of all effective copy, including how to write headlines, opening lines, subheads, body copy, transition sentences, CTAs.
  • Learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.
  • Hundreds of examples from the real world of copywriting—both offline and online—teach you the art of writing copy that sells.
  • Learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy.
  • Learn how to write copy that grabs attention and holds attention right up to the call to action.
  • Lean the art and science of writing copy that persuades people to act.
  • For copywriters and aspiring copywriters who want to write copy that generates results, who want to make themselves as valuable as possible to clients.
  • If you need to write persuasive copy for a living, and if you want to earn top dollar for your expertise, take this masterclass now.

Course Curriculum

Introduction

  • Course Preview
    00:00

Mistake 1: Beating around the bush

Mistake 2: No single-minded proposition

Mistake 3: No logical flow

Mistake 4: Redundancies

Mistake 5: Generalities

Mistake 6: Features only

Mistake 7: Navel gazing

Mistake 8: Claims without proof

Mistake 9: No offer

Mistake 10: No call to action

Summary

QUIZ

Reviews

No Review Yet
No Review Yet

Student Feedback

No Review Yet
No Review Yet