Copywriting PRO 2: 30 Copywriting Secrets from Some of The Most Successful Ad Campaigns
Learn how to strategically deliver words that get people to take action using the art and science of copywriting.
Description
NOTE: THIS IS AN EXTENSION COURSE FOR COPYWRTING PRO
The hardest thing about copywriting is not knowing HOW to write. It is knowing WHAT to write. Your challenge as a copywriter is not your ability to write compelling copy. It is your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.
Questions like:
- What you are selling
- Where you are selling
- Who you are selling to?
- Why they should buy
- Who your competition is?
- The most important thing to say in your copy
- And what you want prospects to do after reading your copy.
In this course, you would learn how to use the written word to persuade people to act the way you want them to. You would learn how to write words that grabs attention and holds attention right up to the call to action and all these through persuasion. You would learn the building blocks of all effective copywriting, including how to write headlines, opening lines, subheads, body copy, transition sentences, captions and calls to action. You would learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy from you, download your app, join your movement or whatever it is you want them to do.
You would also learn how to write any copywriting gig from anywhere on earth ranging from Facebook Ads to email sequences, whole website copy to landing pages, business copy to white papers, from Google ads to ecommerce pages, from SEO to billboards. You learn how to write short copy and you learn how to write long copy. You would learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.
As a copywriter, your job is not to be clever, or witty, or to win awards; you are basically a salesperson behind a keyboard, your job is to persuade people to buy products and services.
In a nutshell, at the end of the class, you would understand how to write copy that generates the results you seek.
Course Curriculum
Introduction
-
Course Preview
00:00
Its all about perspective
Secret 1: Write a weak headline if your visual is strong
Secret 2: Align your headline with your visual
Secret 3: Write headlines that compel buyers to read your copy
Secret 4: Make your headline a banger if your visual is weak
Secret 5: Ask a question if you are not sure
Secret 6: Begin with a story
Secret 7: Tie your headline to recent events
Secret 8: Aim for the “woooh?” factor
Secret 9: Put a smile on their faces
Secret 10: Use headlines for features, images for benefits
Secret 11: Comparing yourself? Better be smart
Secret 12: Find headlines in your body copy
Secret 13: Deliver on the premise of your headline
Secret 14: If in doubt, ask a question
Secret 15: An irony is good for a start
Secret 16: Focus on one idea per ad
Secret 17: keep your script simple
Secret 18: Give multiple benefits for each feature
Secret 19: Back up your claims with proof
Secret 20: Borrow other people’s credibility if you do not have yours yet
Secret 21: Connect the dots, Keep your reader reading
Secret 22: Build trust with specifics
Secret 23: Write quirky testimonials
Secret 24: Use parallel structure
Secret 25: Turn your strongest feature into a theme
Secret 26: Use original clichés and slangs
Secret 27: Write in pictures, a picture is a thousand words
Secret 28: Tie it all together, Come full circle at the end
Secret 29: Give your buyer something to think about
Secret 30: Write like a pro
Case Study
QUIZ
Final Words
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Copywriting PRO 2: 30 Copywriting Secrets from Some of The Most Successful Ad Campaigns
Learn how to strategically deliver words that get people to take action using the art and science of copywriting.
Description
NOTE: THIS IS AN EXTENSION COURSE FOR COPYWRTING PRO
The hardest thing about copywriting is not knowing HOW to write. It is knowing WHAT to write. Your challenge as a copywriter is not your ability to write compelling copy. It is your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.
Questions like:
- What you are selling
- Where you are selling
- Who you are selling to?
- Why they should buy
- Who your competition is?
- The most important thing to say in your copy
- And what you want prospects to do after reading your copy.
In this course, you would learn how to use the written word to persuade people to act the way you want them to. You would learn how to write words that grabs attention and holds attention right up to the call to action and all these through persuasion. You would learn the building blocks of all effective copywriting, including how to write headlines, opening lines, subheads, body copy, transition sentences, captions and calls to action. You would learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy from you, download your app, join your movement or whatever it is you want them to do.
You would also learn how to write any copywriting gig from anywhere on earth ranging from Facebook Ads to email sequences, whole website copy to landing pages, business copy to white papers, from Google ads to ecommerce pages, from SEO to billboards. You learn how to write short copy and you learn how to write long copy. You would learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.
As a copywriter, your job is not to be clever, or witty, or to win awards; you are basically a salesperson behind a keyboard, your job is to persuade people to buy products and services.
In a nutshell, at the end of the class, you would understand how to write copy that generates the results you seek.
Course Curriculum
Introduction
-
Course Preview
00:00
Its all about perspective
Secret 1: Write a weak headline if your visual is strong
Secret 2: Align your headline with your visual
Secret 3: Write headlines that compel buyers to read your copy
Secret 4: Make your headline a banger if your visual is weak
Secret 5: Ask a question if you are not sure
Secret 6: Begin with a story
Secret 7: Tie your headline to recent events
Secret 8: Aim for the “woooh?” factor
Secret 9: Put a smile on their faces
Secret 10: Use headlines for features, images for benefits
Secret 11: Comparing yourself? Better be smart
Secret 12: Find headlines in your body copy
Secret 13: Deliver on the premise of your headline
Secret 14: If in doubt, ask a question
Secret 15: An irony is good for a start
Secret 16: Focus on one idea per ad
Secret 17: keep your script simple
Secret 18: Give multiple benefits for each feature
Secret 19: Back up your claims with proof
Secret 20: Borrow other people’s credibility if you do not have yours yet
Secret 21: Connect the dots, Keep your reader reading
Secret 22: Build trust with specifics
Secret 23: Write quirky testimonials
Secret 24: Use parallel structure
Secret 25: Turn your strongest feature into a theme
Secret 26: Use original clichés and slangs
Secret 27: Write in pictures, a picture is a thousand words
Secret 28: Tie it all together, Come full circle at the end
Secret 29: Give your buyer something to think about
Secret 30: Write like a pro
Case Study
QUIZ
Final Words
Reviews
No Review Yet
Students Also Bought
Student Feedback
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