The hardest thing about copywriting is not knowing HOW to write. It is knowing WHAT to write. Your challenge as a copywriter is not your ability to write compelling copy. It is your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.
Questions like:
- What you are selling
- Where you are selling
- Who you are selling to?
- Why they should buy
- Who your competition is?
- The most important thing to say in your copy
- And what you want prospects to do after reading your copy.
In this course, you would learn how to use the written word to persuade people to act the way you want them to. You would learn how to write words that grabs attention and holds attention right up to the call to action and all these through persuasion.
